Tuesday, February 16, 2010

The Importance of Cash Management

Cash Management
Business analysts report that poor management is the main reason for business failure. Poor cash management is probably the most frequent stumbling block for entrepreneurs. Understanding the basic concepts of cash flow will help you plan for the unforeseen eventualities that nearly every business faces.
Cash vs. Cash Flow
Cash is ready money in the bank or in the business. It is not inventory, it is not accounts receivable (what you are owed), and it is not property. These can potentially be converted to cash, but can't be used to pay suppliers, rent, or employees.
Profit growth does not necessarily mean more cash on hand. Profit is the amount of money you expect to make over a given period of time, while cash is what you must have on hand to keep your business running. Over time, a company's profits are of little value if they are not accompanied by positive net cash flow. You can't spend profit; you can only spend cash.
Cash flow refers to the movement of cash into and out of a business. Watching the cash inflows and outflows is one of the most pressing management tasks for any business. The outflow of cash includes those checks you write each month to pay salaries, suppliers, and creditors. The inflow includes the cash you receive from customers, lenders, and investors.
Positive Cash Flow
If its cash inflow exceeds the outflow, a company has a positive cash flow. A positive cash flow is a good sign of financial health, but is by no means the only one.
Negative Cash Flow
If its cash outflow exceeds the inflow, a company has a negative cash flow. Reasons for negative cash flow include too much or obsolete inventory and poor collections on accounts receivable (what your customers owe you). If the company can't borrow additional cash at this point, it may be in serious trouble.
What Are the Components of Cash Flow?
A "Cash Flow Statement" shows the sources and uses of cash and is typically divided into three components:
Operating Cash Flow.  Operating cash flow, often referred to as working capital, is the cash flow generated from internal operations. It comes from sales of the product or service of your business, and because it is generated internally, it is under your control.
Investing Cash Flow.  Investing cash flow is generated internally from non-operating activities. This includes investments in plant and equipment or other fixed assets, nonrecurring gains or losses, or other sources and uses of cash outside of normal operations.
Financing Cash Flow.  Financing cash flow is the cash to and from external sources, such as lenders, investors and shareholders. A new loan, the repayment of a loan, the issuance of stock, and the payment of dividend are some of the activities that would be included in this section of the cash flow statement.
How Do I Practice Good Cash Flow Management?
Good cash management is simple. It involves:
  1. Knowing when, where, and how your cash needs will occur
  2. Knowing the best sources for meeting additional cash needs
  3. Being prepared to meet these needs when they occur, by keeping good relationships with bankers and other creditors
The starting point for good cash flow management is developing a cash flow projection. Smart business owners know how to develop both short-term (weekly, monthly) cash flow projections to help them manage daily cash, and long-term (annual, 3-5 year) cash flow projections to help them develop the necessary capital strategy to meet their business needs. They also prepare and use historical cash flow statements to understand how they used money in the past.

the importance of cash

In business, there is almost nothing more important than cash!
Cash is the essential ingredient that enables a business to survive and prosper. It is also the main indicator of business health.
While a business can survive for a short time without sales or profits, without cash it will die. For this reason the inflow and outflow of cash need to be carefully monitored and managed,.
What is cash?
The first place to start is to consider what is meant by “cash”?
Cash is the measure of a business’ ability to pay its bills on time. This, in turn, depends on the timing and amounts of cash flowing into and out of the business each week and month – i.e. the cashflow of the business.
Cash does not just comprise notes and coins. Cash includes:
  • coins and notes
  • current accounts and short-term deposits
  • bank overdrafts and short-term loans
  • foreign currency and deposits that can be quickly converted to the right currency
Cash does not include:
  • long-term deposits
  • long-term borrowing
  • money owed by customers
  • stock
[Note: the items above are part of the working capital of the business]
The difference between cash and profit
It is important not to confuse cash with profit. Profit is the difference between the total amount a business earns and all of its costs, usually assessed over a year or other trading period.
The owner of a business may be able to forecast a good profit for the year, yet still face times when the business finds cash (the ability to pay bills) in short supply.
“Cash is king”
To make a profit, most businesses have to produce and deliver goods or services to their customers before being paid. Unfortunately, no matter how profitable the contract, if a business don't have enough money to pay its staff and suppliers before receiving payment, the business will not succeed.
To trade effectively and be able to grow sales and profits, a business needs to build up cash reserves by ensuring that the timing of cash movements creates an overall positive cashflow situation.
Bear in mind, however, that having a lot of cash in the bank does not necessarily make good business sense. Cash needs to be invested in the business in order to make the best return for the business owners.